SMARTER DECISIONS, POWERED BY DATA
"In the business world, the rearview mirror is always clearer than the windshield." ~Warren Buffett
One of the top 100 trusted FMCG brand in India runs 200+ diverse promotional activities pan-India annually, through retailers, distributors and e-commerce platforms for its 300+ diverse products in multiple categories.
With huge client base scattered across the vast expanse of the country and the number of promotional channels and campaigns involved exploiting the immense opportunities was proving to be a challenging task. The company was losing on the revenue due to lack of informed decisions being taken about promotions and campaign.
Customers have a huge number of choices online across categories
Then a business owner wants to know,
- How shall I know that a first time visited consumer will back for the second time or third or 4 time …?
- Does a recommended consumer would come or not.
Based on the above business problems, Catalytics developed a highly artificial intelligence equipped solution with the application of predictive modeling & ensemble modeling techniques like GLM, Random Forest, Boosting, NNet, Bayesian Aggregation modeling.